Deaf or hard-of-hearing Americans who rely on captioning to understand the audio portion of a video broadcast.

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Children between the ages of 3 and 7.  Captions help children with word identification, meaning, acquisition and retention and have been related to higher comprehension skills when compared to viewers watching the same media without captions.

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People over the age of 17 for whom English is not their first language.  Educators have discovered that Captioning can transform television into a powerful and effective literacy and language learning tool.

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School-aged children who are not fully proficient in English.  Captioning can transform television into a powerful and effective literacy and language learning tool for adult ESL students.

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Americans over the age of 62 who suffer from hearing loss but use no amplification device.  The next time your older relative turns up the volume on the television, try captions.

One third of all veterans returning from duty in Iraq and Afghanistan who suffer substantial hearing loss. Hearing damage is the number one disability among the 1.3 million troops who have served in two war zones.

Americans who belong to gyms and health spas.   Captions provide a diversion and allow members to understand programming while using noisy exercise equipment.

The number of baby boomers who will develop Alzheimer’s in their lifetime.  Reading captions can keep the mind active.

Adults in the United States who are unable to read basic text and could benefit by watching television with captions.

Americans between the ages of 18 and 64 in long-term care facilities who spend over 60% of their time viewing television.

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